Jay z endorsement deals




The deal also created a new management and more company, Roc Nation, now famed for working with Rihanna , Vic Mensa , and J. The company has kept expanding its businesses, including the launch of a sports management subsidiary and investment in startups , including an early stake in Uber.

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JAY-Z was leaning on tech companies to debut his new albums well before the infamous Samsung deal. In , he marketed The Blueprint 3 with a memorable commercial for the streaming service Rhapsody, which also promised subscribers early access to the eventually leaked album. Fans could find pages from the book in unlikely places—everywhere from a rooftop in New Orleans to hamburger wrappers in New York—by using clues from a dedicated Bing site. Bing is, of course, a distant No. If and when JAY-Z becomes a billionaire, it will be huge.

Jay-Z Sure Looks Like He Just Signed a Big Sneaker Deal | GQ

It would be even more remarkable if he can get there, not through dull-as-dishwater financial arbitrage, but by making more stuff people like. Skip to content Search query All Results.

Cassidy Tells Untold R. Kelly / Jay-Z Story

Pitchfork is the most trusted voice in music. Streaming live from Palm Springs See full schedule. Share on Facebook Share on Twitter Open share drawer. Jay Z has invested and endorsed a variety of products over his career, and has adopted each into his personal brand in some way.

Beyonce And Jay Z Keep Their Crown As Highest-Paid Celebrity Couple

He has also owned and invested in numerous companies. Founded by Jay Z and Jay Brown in , Roc Nation is an entertainment company that houses a record label, among other services, including a talent agency, a touring and concert production company, a production company for music, film and TV and a music publishing house. Roc Nation has a partnership with Live Nation and had a distribution deal with Sony Music for four years.


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In , the company announced a new division called Arrive that will focus on investing in startups. Jay Z collaborates with Budweiser on marketing and ad development. He had to sell the share when he took ownership of his sports agency, Roc Nation Sports. The couple was recently reported to be looking for a home in Los Angeles, and apparently sought out a 57, square foot place, according to according to People.

How Does Jay Z Make His Money?

In , Jay Z released his autobiography, Decoded. The book compiled lyrics, their meanings, stories and information about his life, along with anecdotes about the challenges of being a celebrity. The book premiered at No.


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Now, music is back. You can see other brands are doing music endorsement deals, and I think music and footwear goes hand in hand. And this has been a long time coming, it just took the right timing and celebrity talent to make rappers influential in sneaker marketing and sales. Oddly enough, Kanye was given three limited-edition versions of the Reebok S.

Carter that featured patent leather and the Graduation Bear on the heel. It only took brands more than a decade to realize that.

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